Despite the general impression, the design is not only about creating beautiful picture. Design is about developing a useful and profitable solution that solves a particular problem and deliver business value for a client. We provide with top-notch UX / UI Design - comprehensive data-driven design approach that will help you to achieve your business goals.
User Experience Design determines how your users will interact with your product (website, app, service). UX as a part of design process contains a variety of methods that designers use for research, ideation, and prototyping. UX stage can include:
UX stage can include
User Interface design determines how your product looks, not only in terms of visual appeal but also in terms of usability and visual experience.
Over the last 5 years, the mobile app industry has been rallying in line with evolving smart devices. Enhancement of technologies and growing volumes of data are increasing the topicality of mobile applications.
Many companies want to create a profitable mobile app with business value. Some of them build their business around a particular mobile app, others create mobile apps as solutions supporting their main products.
Despite the goal as is, data-driven user experience and outstanding user interface are your keys to a profitable mobile solution.
Mobile app design can include:
We are eager to create only valuable products covering both users and business needs. Our data-driven approach helps us create the best design solutions for your specific goals. We pay attention to data at each step and keep our eyes on details that help us focus and follow the right direction.
Creating a brand identity is a challenging yet very important step in product development. Modern products - both digital and physical - can’t compete without a meaningful logo, beautiful color palette, and fonts, which not only make product outstanding but also send the customer a message.
Digital branding contains:
Creating a logo
Even though it seems to be easy compared to designing complex digital solutions, logo creation is a combination of art, psychology, and data. Each logo should be not just catchy and good-looking but also broadcast a clear and appropriate message to the target audience.
Whether it should be created from scratch or based on your previous logo, our design team goes through the same process of brainstorming, ideation, creation and finalizing of the last version that we drill down to.
The first output will be 3-4 (or even a few more) logo options with additional visualization so you’ll be able to see how these logos will look not only on your website but on marketing materials as well. Once you choose one of the options, we will fine-tune it.
Finally, you’ll get a package of logo assets and guidelines on their usage, whether as a part of your brand book or as a separate small logo book.
Brand colors and fonts
Colors and fonts should correspond with the logo and complete a brand. Usually, we choose around 4-6 brand colors (main and secondary colors) but it could vary due to specifics of each product/brand. Along with that, 1-2 fonts that will be used in brand typography.
Order of these steps also could be different and totally depends on your requirements and clear understanding of a final result.
At the end of Digital Branding, you’ll get a ready-to-use digital brand that communicates with your clients and helps your business grow drastically.
More and more startups, as well as enterprises, build their companies around digital products - web and mobile services and all types of SaaS solutions. Digital product design aimed to solve some functional problem with a digital solution while keeping business orientation. Thus, Digital Product Design has some differences from general UI/UX Design (as an outsourced service).
Product design implies a dedicated team and wider scope of design work. Team of product designers identify a real problem and using best UX/UI practices, they deliver the best possible solution. Though the design process basically the same, but the general workflow, design scope, and requirements for a final output are different. Digital product design is end-to-end assistance for product creation, from recognizing business opportunity and defining a problem, to a final delivery and marketing strategy.
Product design includes:
Even though product design is eager to define and solve particular problem, it never goes separately from business requirements and client’s needs. Using a comprehensive design approach, our product team understands the business objective, budget, and market volatility. We have grown up in a startup nation environment and we know that success depends not only on the quality product but also on the ability to launch a product in time due to market changes.