SMM Specialist (Blockchain)

• At least 4 years of experience in a similar SMM or digital marketing role within the IT industry.

• Advanced English level.

• Great copywriting and editing skills.

Strategic & Technical Expertise:

• Strong understanding of social media platforms (X/Twitter, LinkedIn, Telegram, Discord, TikTok, Instagram) and their unique algorithms and audiences.

• Ability to develop SMM strategies aligned with business goals: awareness, loyalty, community growth, and recruitment.

• Understanding of the Web3 market — blockchain, DeFi, NFT, DAO, gamification, and community culture trends.

• Experience managing a content funnel: from reach to engagement and conversion (lead, application, repost, community participation).

• Ability to translate complex technical topics into clear, engaging, and accessible content.

Content Creation:

• Skilled in creating and managing diverse content types: Explainers (how technology works); Educational threads, microblogs, thought leadership posts; Memes and trend-based content that maintain brand tone and credibility; Employer branding content (culture, team photos, quotes, behind-the-scenes); Video and storytelling formats (Reels, Shorts, TikTok)

• Ability to use AI tools for content (ChatGPT, Midjourney, Runway, Opus, Canva Magic Studio, etc.).

Community & Partnerships:

• Proven experience in community management on Discord, Telegram, X (Twitter), and LinkedIn.

• Ability to engage with ambassadors, partners, and influencers.

• Experience organizing community activities: AMAs, meetups, giveaways, content challenges, etc.

Analytics & Performance:

• Ability to define and track SMM KPIs and build performance dashboards (Notion, Google Data Studio, Google Forms).

• Experience providing regular reports to C-Level and adjusting strategy based on data insights.

Soft Skills & Collaboration:

• Independence — able to manage SMM as a “one-person department.”

• Proactivity — a critical quality for this role.

• Flexibility & quick reaction — understands Web3 dynamics and responds to trends fast.

• Understanding of employer branding and platform-specific tone of voice.

• Excellent cross-functional collaboration skills — able to work closely with HR, recruiters, designers, marketing, and PR.

• Comfortable reaching out to colleagues and stakeholders to co-create content.

• Accountability for results — must be ready to own outcomes and drive impact.

Tools:

• Content planning: Notion, Trello, etc.

• Graphic & video editing: Figma, Canva, CapCut (basic level).

• AI tools: ChatGPT, Midjourney, etc.

• Analytics: X Analytics, LinkedIn Insights, others.

Develop and execute a dynamic social media strategy for our key channels:

• Develop and execute a dynamic social media strategy for our key channels

• Instagram: showcase our team culture, projects, and achievements to strengthen our HR brand

• X (Twitter): build awareness, share insights, and engage with the Web3 community

• LinkedIn: communicate our expertise, case studies, and company updates to attract clients and partners (similar to X)

• Telegram: grow and manage an active community around our brand and expertise

• Research trends, formats, and best practices in Web3 and social media marketing

• Create engaging, on-brand content (posts, visuals, short videos, memes, etc.) in collaboration with the design and marketing teams

• Experiment with new approaches: test, analyze, and optimize content performance

• Monitor analytics and community feedback to improve engagement and reach

• Work closely with marketing and HR teams to align communication with company goals