ICB stands for IdeaSoft Career Booster and is an educational platform dedicated to empowering learners with a comprehensive understanding of web3 technologies and development frameworks. The platform facilitates a progressive learning journey, offering courses tailored to various proficiency levels, ranging from beginner to advanced.
The conceptualization and realization of ICB’s vision stem from the combined expertise of both the IdeaSoft design team and the ICB product team. Our primary focus involved technical product design, intricately shaping the ICB brand strategy, and preparing a thorough UX analysis of the platform’s target audience.
In terms of brand strategy, our emphasis was on defining the unique elements that distinguish ICB in the educational landscape, creating a brand identity that resonates with the product’s target audience and helps it stay competitive in the market. The main idea behind the branding concept was to create a scalable logo with short and long letter marks, also pictorial mark had to indicate growth and information uploading with a simple, minimalistic, and recognizable shape.
Simultaneously, the deep UX analysis delved into understanding user behavior, preferences, and pain points, contributing to the creation of an interface that not only aligns with educational goals but also guarantees a seamless and engaging experience for the platform’s users. After detailed UX research and target audience interviews, we decided to use a brutal style with an informal way to bring information to the end users. It also aligned perfectly with grotesque fonts, fresh colors, dark themes, and funny mixed-styles collages.
The collaborative efforts of IdeaSoft and ICB teams have yielded into platform identity and design approach that embodies the product’s dedication to providing an outstanding educational journey.
