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Home / Cases / Content Engagement Platform for Rusk Media

Content Engagement Platform for Rusk Media

Rusk Media, a prominent entertainment company in Asia, engages millions of Gen-Z and Millennial viewers with its diverse and high-quality digital content across platforms like YouTube, Instagram, Disney+ Hotstar, and Amazon Prime. Seeking to leverage blockchain technology to deepen audience engagement, Rusk Media set out to create an innovative platform that integrates digital currency, NFTs, and content consumption in a single ecosystem.

IdeaSoft team was tasked to create a secure, user-friendly NFT-based content engagement platform, complete with smart contract capabilities and a scalable infrastructure to facilitate Rusk Media’s evolving vision of a decentralized, interactive entertainment universe.


Learn more about our NFT Development Services

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Client Rusk Media
Services Blockchain (Polygon) — Solidity Back-End — Node.js Front-End — React.js
Technologies Software development Blockchain development UI/UX design
Link ruskmedia.com
Project Description

Project Overview

Rusk Media team envisions a platform where users could not only consume content but also participate in a metafictional universe built around Rusk’s proprietary intellectual properties. That is why, the first phase of the project was focused on developing a gaming platform where game studios (acting as content creators) can design games within a shared universe, populated with original Rusk Media characters. These characters play core elements of the gaming narratives and can be tokenized and sold as NFTs on the Polygon blockchain.

This approach allows Rusk Media to establish an engaging digital ownership model, where users can “own” a piece of the metafictional universe, similar to possessing characters in popular franchises like Marvel. The initial gaming phase also serves as a stepping stone toward Rusk Media’s broader Content Engagement Platform.

Phase two aims to integrate additional forms of content, including videos and comics, all centered around the client’s original fictional characters. Supported by Rusk Media’s native $RSK token, the platform enables transactions and interactions within the universe, allowing users and creators to trade, interact, and expand the digital ecosystem.
The end goal is to create a comprehensive platform that merges digital content consumption, gaming, and NFT ownership in a unique and immersive experience for Rusk Media audience.

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Target Audience

Target Audience

The platform primarily targets are game developers and storytellers interested in creating within a shared fictional universe and monetizing through NFTs. Also, platform is targeting non-technical users interested in engaging with digital content, gaming, and purchasing unique NFTs linked to characters and storylines.

Business Needs

Business Needs

  1. Custom NFT-based platform: a closed, secure, and scalable NFT platform with a user-friendly interface tailored to casual users.
  2. Smart contract edition management: the ability to create and manage multiple editions of NFTs, where metadata and attributes evolve as the project develops.
  3. Admin control for NFT management: an admin interface to control whitelisting, smart contract parameters, minting limits, royalties, and more, allowing Rusk Media full control over the platform’s NFT issuance and management.
Implemented Solution

Implemented Solution

  • Developed a dedicated admin interface for managing smart contract editions;
  • Designed a user-friendly, mobile-optimized “closed” NFT platform;
  • Implemented a decentralized data storage solution to support NFT metadata mutability;
  • Established core NFT functionalities, including minting, trading, purchasing, and selling;
  • Built an admin panel with advanced features like user whitelist management: view and modify the whitelist, add or remove users, and set minting limits;  and smart contract edition management: create, edit, deploy, and toggle between different smart contract editions
  • Enabled adjustable smart contract parameters, including mint price, maximum mint count, and royalty percentages;
  • Developed comprehensive NFT management capabilities: view NFT lists, upload metadata, and update specific NFT metadata.
Challenges

Challenges

  • Decentralized storage for NFT metadata: Finding a reliable decentralized storage solution for NFT metadata management that could support metadata updates over time.
  • Secure metadata updates: Developing a secure process to update metadata for NFTs that had already been issued to ensure long-term scalability and integrity.
Delivery Time

Delivery Time

5 months

Team Size

Team Size

6 team members

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