Neura is at the forefront of Artificial Intelligence and Machine Learning. The IdeaSoft team completed the SDK development for Neura, a set of development tools that allow software professionals to work with the Neura API. The main goal was to create a mutually beneficial, data-reach ecosystem for more personalized interactions with mobile apps users in such industries as healthcare, retail, delivery, logistics and transportation, fintech, lifestyle, dating, and many more.
Neura researches each user’s past recognizes his or her present context and predicts future activity. AI can even collect and analyze location-based data – arrival/ departure from places like your home, job, or any other public location to create predictions for work and lifestyle. This way Neura customers get real-world insights and advanced campaign segmentation and triggering.